AI/ML
Online-to-Offline Voting Platform for a major Thai Energy Drink Company
In the matter of years,
The largest Thailand's energy drink company has
achieved tremendous success by targeting blue
collar and office workers around the world. With
the continual and consistent growth of the
business, the brand has been expanded to
international markets covering all overs energy
drinks, sports drinks, drinking water, 3 in 1
coffee and canned
coffee.
To be the most successful energy drink company, business wants to build brand awareness for a new energy drink product targeted at Young drinkers, Teens and Millennials. The company tries to penetrate new product into a market in which drinkers have many options to choose from by deciding to invest in a live streaming reality show campaign to help build awareness and engage fans of Key Opinion Leaders (KOL) and E-sport Gamers. Using a platform which is easily accessible to all consumers to join the campaign. It is one of the strategies that boost total revenue. Synchronized online/offline marketing campaign in which drinkers can vote for their favorite gamers during live streaming reality show by entering code from ring cans because consumers are able to redeem point from code.
To ensure that platform is scalable, TIS had helped them to build an online voting platform which enables consumers to vote for their favorite KOLs and gamers by entering the can ring code thru this platform, points can then be awarded to their favorite gamers keeping consumers engaged throughout the campaign. The Platform is scalable and is able to support more than 50,000 concurrency per minute - easily handle spikes in traffic arising from campaigns launched by marketing team. Also, helping them on Facebook integration, so that users can login using their Facebook account helps in ease of members acquisition and creating points wallet to accumulate points so that it can be awarded to their favorite gamers. This encourage consumers to buy more products and hence a huge growth in sales by anticipated and ensure a successful online/offline marketing campaign to build long term brand awareness of this new product
About Customer:
What problems did the customer face?
How did TIS help?
Which AWS Technology did we use to accomplish this & how
To be the most successful energy drink company, business wants to build brand awareness for a new energy drink product targeted at Young drinkers, Teens and Millennials. The company tries to penetrate new product into a market in which drinkers have many options to choose from by deciding to invest in a live streaming reality show campaign to help build awareness and engage fans of Key Opinion Leaders (KOL) and E-sport Gamers. Using a platform which is easily accessible to all consumers to join the campaign. It is one of the strategies that boost total revenue. Synchronized online/offline marketing campaign in which drinkers can vote for their favorite gamers during live streaming reality show by entering code from ring cans because consumers are able to redeem point from code.
To ensure that platform is scalable, TIS had helped them to build an online voting platform which enables consumers to vote for their favorite KOLs and gamers by entering the can ring code thru this platform, points can then be awarded to their favorite gamers keeping consumers engaged throughout the campaign. The Platform is scalable and is able to support more than 50,000 concurrency per minute - easily handle spikes in traffic arising from campaigns launched by marketing team. Also, helping them on Facebook integration, so that users can login using their Facebook account helps in ease of members acquisition and creating points wallet to accumulate points so that it can be awarded to their favorite gamers. This encourage consumers to buy more products and hence a huge growth in sales by anticipated and ensure a successful online/offline marketing campaign to build long term brand awareness of this new product
About Customer:
- About Carabao Group - about their
business
- Energy drinks, currently one of the
largest in Thailand with footprints
around the
globe
- Wants to build brand awareness for a
new energy drink product targeted at
Young drinkers, Teens and
Millennials
- Invested in a reality show campaign
to help build awareness and engage fans
of Key Opinion Leaders (KOL) and E-sport
Gamers
- Company decides to launch a reality
show program to address the above
issue
What problems did the customer face?
- Trying to penetrate new product into
a market in which drinkers have many
options to choose
from
- Synchronized online/offline
marketing campaign in which drinkers can
vote for their favorite gamers by
entering the ring code from the
cans
- Building & maintain a long term
and profitable Customer Loyalty program
by investing in
KOL
- Using a platform which is easily
accessible to all
consumers
- Ensure that platform is scalable
(can support a lot of users at the very
same
time)
How did TIS help?
- Built an online voting platform
which enables consumers to vote for
their favorite KOLs and gamers by
entering the can ring code thru this
platform, points can then be awarded to
their favorite gamers keeping consumers
engaged throughout the
campaign
- Facebook Integration, so that users
can login using their Facebook account
helps in ease of members
acquisition
- Points wallet to accumulate points
so that it can be awarded to their
favorite
gamers
- This encourage consumers to buy more
products and hence a huge growth in
sales has been
anticipated
- Platform is scalable and is able to
support more than 50,000 concurrency per
minute - easily handle spikes in traffic
arising from campaigns launched by
marketing
team
- Ensuring a successful online/offline
marketing campaign to build long
term brand awareness of this new
product
Which AWS Technology did we use to accomplish this & how
- Serverless Stack on AWS (more
details
later)